Papa John's has halted its $10 pizza deals in parts of the country, according to The Courier-Journal.com. CMO Andrew Varga said the peak of the deal was with a record 900,000 pizzas sold on Super Bowl Sunday.

The news comes after the pizza company released earnings statements with explanations about the squeeze such constant promotions exert on margins. Conversely, Pizza Hut just announced a more permanent schedule of lower prices for pizzas late last week.

From the story:

Papa John’s officials acknowledge its extended, low ball pricing helped the business.

“Over the last 6 months, the $10 Any Large Pizza has brought in an enormous amount of new consumers,” Varga said of Pizza Hut and Domino’s. “We are holding our own with our two largest competitors fighting very hard on price.”

The Louisville-based chain still offers discounts on multiple pizza purchases, like a current $20 deal that serves up 2 large pizzas with three toppings each. 

Papa John’s is also offering a $10 large, with up to 3 toppings, in many markets across the country, company spokesman Chris Sternberg said.

 

Related Content

User Comments – Give us your opinion!
Products & Services

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Custom Digital Signage Templates

http://global.networldalliance.com/new/images/products/6683.png

6683/Custom-Digital-Signage-Templates

HAND-PINCHED STYLE® Sausage and Beef Toppings

http://global.networldalliance.com/new/images/products/6785.png

6785/HAND-PINCHED-STYLE-Sausage-and-Beef-Toppings

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.