The Interactive Advertising Bureau has announced the finalists in the sixth annual MIXX Awards. Pizza Hut and imc2 have been nominated under the category of "mobile platform or app" for its iPhone application. Its competition includes Microsoft Bing & Point Reach for "Bing for Mobile"; Time Out London, Smirnoff and TigerSpike for "The SMIRNOFF and Time Out London iPhone App"; and UrbanDaddy and Big Spaceship for "The Next Move."
The Interactive Advertising Bureau is comprised of more than 460 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States.
The MIXX Awards are the only juried advertising competition that evaluates all critical components of the interactive marketing mix, including strategy, creative, execution and results. The winners of the MIXX Awards are announced at a gala dinner, this year on Sept. 28, during the MIXX Conference & Expo. They both take place near the start of New York City’s Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars and parties celebrating advertising and its evolution.