Pizza Hut 'most trusted brand' in India

Pizza Hut 'most trusted brand' in India
Tags: Food & Beverage, Operations Management, Pizza Hut
September 2, 2010

The Economic Times' (India) Brand Equity Most Trusted Brands 2010 annual survey has named Pizza Hut the "Most Trusted Food Service Brand" in India for the sixth year, ahead of all other Indian and global food service brands. Pizza Hut is also the only restaurant company to place in the Top 20 Service Brands list.

KFC India was recognized for the first time by the survey with a spot in the top five of trusted food service brands. Pizza Hut and KFC India are part of Yum! Restaurants International, a division of Yum! Brands Inc., the world's largest restaurant company in terms of system units.

The Brand Equity Most Trusted Brands Survey, which appeared in The Economic Times' Sept. 1 edition, ranks the brands that have earned the trust and loyalty of consumers across India. The survey, conducted by ACNielsen's ORG--MARG market research company, asked more than 8,000 participants, across different socio--economic, age, income and geographic backgrounds, various questions in order to determine each company's overall trust score about the brands that consumers believe provide quality, consistency and reassurance.

Over the past 12 years, Yum! has become the largest and fastest growing restaurant company in India. As of the second quarter 2010 earnings, the company had 159 Pizza Huts in 33 cities offering a range of localized products including masala pizza, chicken tikka appetizers and spicy Indian drinks. KFC is the fastest growing quick--service restaurant brand in India with 75 restaurants in 13 cities as of second quarter 2010 earnings. KFC is a young, vibrant brand in India from its contemporary restaurant designs featuring bold colors, open seating areas for large groups and flat--panel televisions to innovative marketing programs to unique signature products, including vegetarian items. The company also opened the first Taco Bell in India earlier this year. By 2015, the company forecasts 1,000 KFC, Pizza Hut and Taco Bell restaurants in India, up from 235 restaurants as of second quarter 2010.