Papa Gino's is starting to promote a new bundled $6 pizza deal. In a deal seemingly custom-made for fall football and other festivities, customers who buy a regular large pizza can get up to five large cheese pizzas for $6 each. Papa Gino's pizza generally retail for between $12 and $18.
The promotion will run through the rest of the year. Senior vice president of brand development Michael McManama said the chain will promote the deal with a full range of integrative tactics that focus on the price point and quality of Papa Gino's cheese pizzas. Television, radio, print, outdoor, in-restaurant and electronic rewards programs are a handful of the mediums they'll use to advertise the message. Surprisingly, McManama didn't mention social media in the big push.
The move seems a progressive one in the $10 pizza price wars, in which the big three pizza chains have been selling large pizzas for $10. Industry pricing experts have suggested bundling deals like this one to raise ticket averages and not degrade the original price.
McManama said the deal came out of an assesment of the marketplace's economic and competitive landscape, as well as a survey of consumers that is executed through its rewards program.