Halloween is one of the busiest days for limited service restaurant pizza: Domino's estimates it will deliver more than 1 million pizzas to trick-or-treating households across the United States. The brand is seizing the occasion as an opportunity to interact with customers via Facebook.
The company has posted step-by-step instructions on dressing up as a Domino's pizza slice. Starting Oct. 21 and until Nov. 3, fans can upload pictures of their ghostly pizza parties, pumpkin carvings or costumes to their Facebook page. Pictures that meet Domino's approval will be collected into an album on the Domino's Facebook page. Full submission guidelines will be posted on the page.