Domino's Pizza will celebrate the opening of its first store in the Charlottenburg district of Berlin this Saturday, marking its entry into the German market. The company has chosen Germany as part of its rapid expansion plan based on the country's growing market for pizza delivery. Germany Trade & Invest and Berlin Partner supported Domino's Pizza with its investment plans.
Domino's Pizza has chosen Berlin for several initial locations, which will be followed by expansion through franchising across the country. The rapid growth is facilitated by a master franchise agreement with Birgir Thor Bieltvedt, who will oversee the opening in Berlin and in other regions across the country.
With the largest market in Europe, Germany is an attractive location for international foodservice operators. In 2009, revenues in the foodservice industry reached EUR $33.7 billion ($48 billion USD) and showed stable growth rates in many industry segments, including quick service. Since 2008, Domino's Pizza has been assisted by Germany Trade & Invest's team of industry experts with its plans to enter the German market. The organization conducted market research and assisted in finding cooperation partners and qualified personnel. Berlin Partner GmbH, Berlin's economic development agency, also supported Domino's Pizza in site selection and recruitment process.
Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic of Germany. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.