Consumer Reports puts frozen pizza to the test

“Consumer Reports” has released a full report on frozen pizzas for its January 2011 issue. Of 100 cheese pies tested, those with the highest ratings include Amy’s Cornmeal Crust 3 Cheese, Home Run Inn Classic and DiGiorno Rising Crust Four Cheese.

Amy’s Cornmeal Crust 3 Cheese was the most expensive of the three, at $7.99. The artisanal product earned points for its fresh-tasting vegetables, herbs and goat cheese topped over a flavorful cornmeal crust.

Chicago-style Home Run Inn Classic Cheese, $7.42, was noted for its generous portions of cheese and sauce over a pastry-style crust.

DiGiorno’s Italian-style Rising Crust Four Cheese, at $6.47, also includes copious amounts of cheese and sauce, which complements the thick, chewy crust.

None of the products scored an “excellent” rating from “Consumer Reports.” The test focused on cheese pizzas specifically, as they’re one of the top-selling in the segment, according to the National Frozen Pizza Institute.

Seven judges tasted each undercover brand three times, grading crust, cheese and sauce separately, as well as overall quality.

The products also were judged on nutrition. Top-rated Amy's stood out as the lowest in saturated fat and among the lowest in sodium. Red Baron Fire Baked scored “Fair” because it was among the highest in calories, total fat, and saturated fat.

The full report is available online.

A “Consumer Reports” statement outlined that the test was done because frozen pizzas are convenient and cost effective, and they can also offer quality.

A few chains have dipped into the frozen pizza industry, including California Pizza Kitchen.
The frozen pizza industry, including private-label products, has fared very well throughout the past few years.

Ed Zimmerman, an industry veteran and president of Pizza.com, believes pizza chains should be watching the frozen segment closely.

“Frozen pizza is a serious threat,” he said. “The product has improved greatly over the last 5 years due to Live Yeast technology. Foodservice pizza should pay a lot of attention to frozen but typically dismisses it.”

Related Content

User Comments – Give us your opinion!
Products & Services

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.