Dallas-based Boston’s Restaurant & Sports Bar has launched its Boston’s Cares campaign to support the Juvenile Diabetes Research Foundation. The company's goal is to raise more than $100,000.
As part of the campaign, a portion of the proceeds from Boston’s heart-shaped pizzas, appetizers and desserts will go toward diabetes research. The promotion began Jan. 10 at all of Boston’s United States units.
Through Feb. 14, Boston’s will sell heart-shaped mini dipper appetizers and chocolate amore desserts for the cause. Heart-shaped pizzas will be available from Feb. 11-14.
Boston’s will donate $1 from each item sold to local JDRF chapters, and also will sell customizable paper heart Valentine’s for $1 each.
Additionally, franchisees in the following locations will host special Boston’s Cares events:
- Ft Worth, Texas: JDRF Party with a Purpose, Feb. 9-11;
- Arlington, Texas: JDRF Party with a Purpose, Feb. 9-11;
- Grapevine, Texas: JDRF Party with a Purpose, Feb. 9-11;
- Allentown, Pa.: Party with a Purpose, Feb. 12.
“Whether it’s through customer service or community service, Boston’s believes in taking care of our guests,” said Mike Best, Boston’s chief operating officer. “Our ongoing, national partnership with JDRF makes a difference in the communities where our franchises operate.”
This is the third year for the Boston’s Cares partnership with JDRF. Last year’s effort raised more than $100,000, which was triple the prior year’s contribution.
JDRF is the largest charitable funder and advocate of diabetes science worldwide and all Boston’s Cares proceeds will go toward funding research to find a cure for type 1 diabetes and its complications.
Since 2005, Boston’s Pizza Foundation has donated more than $609,000 to local charities in the U.S.