Domino’s UK has added PayPal to its online ordering components, adding another payment method for customers. Once customers with a PayPal account place their pizza orders, they are now able to pay just by entering their email address and password.

The company expects another online ordering boost from PayPal’s implementation. Domino’s UK 2010 sales were up almost 20 percent, and more than one-third of all orders are now placed via the company’s website and iPhone app.

“Online orders account for an increasingly large proportion of our sales and as part of this, we are continually looking for ways to improve the process and make it even more user-friendly,” said Simon Wallis, sales and marketing director for Domino’s UK.

The company solicited feedback from customers who requested, via Facebook, an easier way to pay for their orders. In response, Domino’s incorporated PayPal, which is free, fast and secure.

“We welcome Domino’s onboard as our latest high street partner and one of the first pizza delivery companies to join us,” said Cameron McLean, general manager, merchant services at PayPal. “This innovative partnership is a natural step for both companies, given Domino’s phenomenal growth in online orders and PayPal’s extensive experience with large retailers.”

The new partnership will be announced through a range of digital platforms, including social media, email and online advertisements.

An iPhone app for PayPal users is expected to be launched soon.

The collaboration between PayPal and Domino’s first began in Israel in late January.

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