Texas-based CiCi’s Pizza has launched its Endless Value Dinner campaign, featuring a $4.99 buffet with pizza, pasta, salad and dessert.

The deal was created in response to increasing consumer demand for more value. A recent report from market research firm Mintel reveals that one-fourth of consumers plan to spend less at restaurants in 2011 than they did in 2010. 

"These studies show how important it is for restaurants to provide meaningful value – and that's about more than just price," said Nancy Hampton, CiCi's Pizza chief marketing officer. "We've always believed that value is also about choices, convenience, quality and a family-friendly atmosphere. At CiCi's, a family can sit down to a full meal together in no time."

Each CiCi's buffet features up to 20 hand-tossed pizzas, from classics such as pepperoni to specialties including the Zesty Veggie and Thin Crust Italiano. They also offer salads, pasta and soup, as well as desserts such as brownies and cinnamon rolls.

Guests who don't see their CiCi's favorites on the buffet are encouraged to place a special request order. The pizza will be made and delivered straight to the guests' table for no extra charge.

The offer is valid at participating locations.

Through May, TV spots "Super Mom" and "Thought Bubble" will highlight CiCi's $4.99 Endless Dinner campaign.

 

Related Content

User Comments – Give us your opinion!
Products & Services

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Cured Meats

http://global.networldalliance.com/new/images/products/6791.png

6791/Cured-Meats

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.