Texas-based CiCi’s Pizza has launched its Endless Value Dinner campaign, featuring a $4.99 buffet with pizza, pasta, salad and dessert.
The deal was created in response to increasing consumer demand for more value. A recent report from market research firm Mintel reveals that one-fourth of consumers plan to spend less at restaurants in 2011 than they did in 2010.
"These studies show how important it is for restaurants to provide meaningful value – and that's about more than just price," said Nancy Hampton, CiCi's Pizza chief marketing officer. "We've always believed that value is also about choices, convenience, quality and a family-friendly atmosphere. At CiCi's, a family can sit down to a full meal together in no time."
Each CiCi's buffet features up to 20 hand-tossed pizzas, from classics such as pepperoni to specialties including the Zesty Veggie and Thin Crust Italiano. They also offer salads, pasta and soup, as well as desserts such as brownies and cinnamon rolls.
Guests who don't see their CiCi's favorites on the buffet are encouraged to place a special request order. The pizza will be made and delivered straight to the guests' table for no extra charge.
The offer is valid at participating locations.
Through May, TV spots "Super Mom" and "Thought Bubble" will highlight CiCi's $4.99 Endless Dinner campaign.