Yum! Restaurants Canada has assigned its $25 million traditional and digital media planning/buying duties to MediaCom Canada.

MediaCom replaces ZenithOptimedia and was tapped after a 12-week search that included eight finalist agencies.

The agencies were evaluated on cost, cultural fit, planning capabilities and innovation capabilities in direct correlation with Yum!’s KFC, Pizza Hut and Taco Bell brands.

According to Marketing Magazine, the transition is effective immediately.

The accounts will be handled out of MediaCom’s Toronto and Montreal offices.

Related Content

User Comments – Give us your opinion!

Features

News

Blogs

User Comments

Products & Services

Mexican Style Meats and Taco Filling | Burke Corporation |

http://global.networldalliance.com/new/images/products/Chorizo100.jpg

1298/Mexican-Style-Meats-and-Taco-Filling-Burke-Corporation

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

ATM Remote Monitoring

http://global.networldalliance.com/new/images/products/ATMsoftare_100_0708.gif

539/ATM-Remote-Monitoring

Low Cost ATM

http://global.networldalliance.com/new/images/products/RL2000_100.gif

1019/Low-Cost-ATM

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Solutions

http://global.networldalliance.com/new/images/products/4551.png

4551/Solutions

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

High Quality ATM

http://global.networldalliance.com/new/images/products/4148.png

4148/High-Quality-ATM

ARGO - Touch Screen

http://global.networldalliance.com/new/images/products/6017.png

6017/ARGO-Touch-Screen

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.