Throughout April, Ontario-based Pizza Pizza will give out free slices to anyone who recycles their cell phone or handheld device. The company's program, Cells for Slices, is celebrating its seventh year and has resulted in the collection of more than 5,100 devices.

All of the proceeds from the recycling and refurbishing of used cell phones and handheld devices go to benefit Food Banks Canada and the food bank network as part of its Phones for Food program.

"A good deed never goes out of fashion and, quite frankly, neither does the promise of a free slice," said Pat Finelli, chief marketing officer for Pizza Pizza. "Participating is easy. Almost every household has at least one used cell phone, PDA or other gadget that it can donate."

The program seeks to re-direct previously used cell phones and handheld devices from landfills and encourage recycling of these instruments which, if not disposed of properly, can be hazardous to the environment. All devices are collected and processed for parts by GEEP (Global Electric Electronic Processing), with some sold to the refurbishment industry.

The average consumer will upgrade their cell phone or handheld device every two years. Ninety-six percent of the materials in the average device are recyclable, and a recycled or refurbished device can yield between $2 and $5 for Food Banks Canada.

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