California Pizza Kitchen brings back loyalty program

California Pizza Kitchen Inc. rolled out its fourth annual Thank You Card Program for loyal guests.

Running through June 5, CPK will hand out 2.9 million thank you cards with prizes enclosed to customers dining at its full-service restaurants nationwide.

Prizes include $100,000, $50,000, $25,000, other cash prizes, CPK frozen pizza for a year, airfare plus a four-night stay at the Four Seasons Hotel in Beverly Hills and more.

Every guest is a guaranteed winner and the key to the Thank You Card program is that the envelopes must be opened by a CPK manager upon the guests' return. If not, the envelope is deemed null and void. Diners will have until July 3 to redeem their prizes.

New to the Thank You Card Program this year are the additional opportunities to win via Facebook and foursquare.

CPK will thank its biggest Facebook fan with its "No. 1 CPK Fanatic," where the person with the most votes will win a trip for two to any CPK in the world, plus $10,000. Everyone who visits the CPK Facebook page to register or vote will have the opportunity to "spin a globe" for a chance to win prizes.

On foursquare, CPK is encouraging groups of four or more to check-in to receive their offer.

"All three components make this year's promotion more interactive and engaging for our guests," said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen. "The Thank You Card Program is our way of thanking our loyal guests, reaching new customers online and creating enjoyable experiences."

Complete program details and official contest rules are available online.

Related Content

User Comments – Give us your opinion!
Products & Services

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Chicken

http://global.networldalliance.com/new/images/products/6793.png

6793/Chicken

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

Features

http://global.networldalliance.com/new/images/products/4541.png

4541/Features

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.