California Pizza Kitchen brings back loyalty program

California Pizza Kitchen Inc. rolled out its fourth annual Thank You Card Program for loyal guests.

Running through June 5, CPK will hand out 2.9 million thank you cards with prizes enclosed to customers dining at its full-service restaurants nationwide.

Prizes include $100,000, $50,000, $25,000, other cash prizes, CPK frozen pizza for a year, airfare plus a four-night stay at the Four Seasons Hotel in Beverly Hills and more.

Every guest is a guaranteed winner and the key to the Thank You Card program is that the envelopes must be opened by a CPK manager upon the guests' return. If not, the envelope is deemed null and void. Diners will have until July 3 to redeem their prizes.

New to the Thank You Card Program this year are the additional opportunities to win via Facebook and foursquare.

CPK will thank its biggest Facebook fan with its "No. 1 CPK Fanatic," where the person with the most votes will win a trip for two to any CPK in the world, plus $10,000. Everyone who visits the CPK Facebook page to register or vote will have the opportunity to "spin a globe" for a chance to win prizes.

On foursquare, CPK is encouraging groups of four or more to check-in to receive their offer.

"All three components make this year's promotion more interactive and engaging for our guests," said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen. "The Thank You Card Program is our way of thanking our loyal guests, reaching new customers online and creating enjoyable experiences."

Complete program details and official contest rules are available online.

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