Phoenix-based technology firm, MobileBytes LLC is trying to make it easier and more affordable for restaurants to reach their customer base with the launch of its White Label program. The technology offers restaurants a branded, customized app with extensive marketing features and capabilities in lieu of proprietary app development.

“With MobileBytes’ White Label program, a restaurant’s customer can simply download this free custom app to gain full access to all featured items and images on the menu as well as images of the restaurant,” said co-founder Dan Calderone.  “While on the go, customers can quickly and conveniently place orders - whether it be dine-in, takeout or delivery - or they can make a reservation, all without delay.” 

The MobileBytes’ White Label Program is PCI-DSS certified to ensure that all transactions are completely secure. 

“Our service allows time-strapped customers a way to get in and check out in an instant, ultimately increasing a restaurant’s revenue. Customers no longer have to wait for their check, they can calculate their tip and checkout using securely stored credit card data,” Calderone said. 

The app also lets consumers know what the estimated wait time will be for their order. 

Additionally, the restaurant manages the content of the app through a web-based back office, where access to a marketing tab allows the owner three different ways to reach its influential customer – via a push notification, text message and/or email message.   

“This web-based system is compatible with any restaurants’ POS system,” Calderone said. “The restaurant can maintain control and make changes at any time.” 

MobileBytes’s White Label program is available at the iTunes app store and the Android market, and is free to download.

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