In an attempt to boost a healthier image, Pizza Hut U.K. is now offering customers free unlimited salads whenever they buy a core meal.
According to Marketing Magazine, "Salad Station" includes numerous vegetables and fruits, as well as a variety of dressings.
Pizza Hut Kids' Meals also are included in the offer, which begins this week.
Pizza Hut anticipates doubling its salad sales throughout the next year from the promotion.
From the story:
"Our free unlimited salad offer is a win for everyone – not only are we giving our millions of customers the value they want, but we're also encouraging both adults and children to enjoy a balanced diet," said Jens Hofma, Pizza Hut U.K. chief executive.