Domino's Pizza UK has topped sales of £10 million through its mobile channels, the company announced this week. This growth is expected to continue with the Wednesday launch of the new Android ordering app.

Domino's existing mobile channels include an iPhone ordering app and mobile optimized website.

The iPhone app was initially rolled out in September and has since reached more than 500,000 downloads to date. Domino's mobile optimized website was introduced in December, allowing smartphone users to order pizza from anywhere.

Since these initiatives were introduced Domino's Pizza's sales have climbed quickly.

The new Android app joins Domino's suite of mobile ordering channels. The free app has many of the same features as Domino's iPhone app including a carousel style menu.

Android users also have a chance to win money from their next order by virtually popping their pizza in the oven and swiping away the steam to reveal a code. Then, while the pizza is in the real oven, users can keep tabs on its progress with the real-time pizza tracker.

"We're always looking for innovative ways to allow our customers to order. We first launched online ordering 10 years ago and, based on its phenomenal success, we were keen to capitalize on new opportunities created by mobile channels. Investing in this type of technology is now paying dividends for us, achieving pizza sales of over £10 million," said Simon Wallis, sales and marketing director for Domino's UK.

Domino's free apps are available from the Apple App Store and Android Market.

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