Who needs fish and chips when you can order pizza? That's a question many Brits must be asking as Domino's Pizza enjoys sales increases due to online, iPhone and Android ordering. In fact, the company's 2010 sales were up almost 20 percent, and as of January more than one-third of all orders were placed via the company's website and iPhone app.
Now the pizza chain is seeking even more growth by teaming up with motorway services operator Moto Hospitality Limited to open its first unit in the convenience-store-like stop June 20 on the M4 at Leigh Delamere East services in Wiltshire.
Domino's plans on opening in more motorway service areas, including later this summer at Cherwell Valley services on the M40 in Oxfordshire. Each new store will create about 30 full- and part-time jobs.
Passengers may order ahead via phone, iPhone app or Android app or the company's mobile-optimized website.
May figures showed that the pizza chain topped sales of £10 million through its mobile channels.
"We are delighted to be joining forces with Domino's Pizza," said Tim Moss, chief executive of Moto Hospitality Limited. " The brand has a fantastic reputation and is continuing to expand at a rapid rate, so we are pleased to get on board and introduce our customers to Domino's."
Domino's has 672 stores throughout the UK and the Republic of Ireland.
Domino's opens first store in Vizag
Continuing its international momentum, Domino's Pizza has also launched its first store in Vizag, India, hoping for the same success it's experienced in other cities throughout that country, including Calicut, Madurai, Gangtok, Raipur, Guwahati, Jabalpur, Patna, Bhubaneswar, Indore and Ujjain.
According to India Infoline, Jubilant Food Works, which operates Domino's Pizza stores in India, is the market leader in the organized pizza market with a 50 percent overall market share and 70 percent share in the country's home-delivery segment.
"Our market research establishes the fact that pizzas are no longer seen as an alien food in India, and we have seen that with the success of Domino's in every new city that we have entered," said Harneet Singh Rajpal, vice president of marketing for Domino's Pizza India. "Domino's Pizza is seen and consumed more as a meal replacement option today."
He said the company's guarantee of "30 minutes or free home delivery" and the affordable pricing have made Domino's more acceptable to the larger population.