BET has partnered with a variety of companies that will serve as official sponsors of the BET Awards '11, set for 8 p.m. June 26. Among those sponsor companies are Domino's, Subway, Starbucks and Coca-Cola.
Domino's returns for the third consecutive year to sponsor the BET AWARDS Pre-Show Countdown Clock.
Subway returns to sponsor both the Sportsman and Sportswoman of the Year Awards for the second consecutive year.
Coca-Cola, a partner of the BET Awards franchise since 2009, is sponsoring the 2011 Viewer's Choice Award, in which audience members and fans can decide which artist had the best single of the year.
And for the second year in a row, Starbucks Frappuccino will sponsor the "Who Rocked The Mic Award," which is presented to the artist with the best BET Awards '11 after-show performance on June 27.
Other sponsors include Macy's, My Black is Beautiful, Sprint and Ford.
Actor and comedian Kevin Hart will host the event, which will feature performances by Alicia Keys, Chris Brown, Drake, Jill Scott and Lil' Wayne.