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Drive-by pizza sightings: Flippers using delivery trucks as marketing tool

Flippers Pizzeria has rolled out four delivery trucks covered with the company's logo and pizza photos.

"Our new delivery trucks are beautiful," said Jessie Malek, director of purchasing and distribution at the Orlando pizza company. "They are a symbol of growth for our brand."

According to Malek, the new trucks supply all of Flippers Pizzeria's locations with 99 percent of their inventory, all of which is stored, counted and prepared at the chain's 5,000-square-foot commissary at its headquarters in Florida.

"Because of our commissary's size, we can purchase in bulk and harness our unique buying power," Malek said.

Malek said that growth isn't just about building more locations (Flippers Pizzeria currently maintains 11 locations in Central Florida, two are franchises); it's about taking the necessary measures that lead up to that. "Our commissary is an essential component to our success, and it's one of the many reasons we have succeeded for almost 25 years in this very competitive market," said Malek.

New cargo trucks aren't the only new advancements Flippers Pizzeria has revealed this year. The chain has also added many new features to their expertly designed interiors, including flat-screen TVs, an expanded menu that includes local beers on tap, and company swag like the new Flippers Pizzeria T-shirts.

According to Ben Richardson, vice president of operations at Flippers, future improvements include WiFi in all restaurants and a new mobile application for the brand, slated for later this year.

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