Domino's Pizza UK has reportedly signed up to sponsor the new ITV1 game show "Red or Black?" The show will debut in the fall throughout the United Kingdom and is a Simon Cowell production.
Domino's also sponsored Cowell's "Britain's Got Talent" concept for three years.
Red or Black? will be hosted by Anthony McPartlin and Declan Donnelly and will include a chance for contestants to win 1 million pounds (about $1.96 million) by spinning a wheel.
The deal between ITV and Domino's is also said to be worth more than 1 million pounds and will include television, online and mobile exposure.