Redesigning its recipe worked for Domino's, so why not Chuck E. Cheese's? For more than 30 years, Chuck E. Cheese's has specialized in family entertainment, but now the company is getting serious about its pizza with a new recipe featuring fresh, never-frozen dough, a crispier crust, fresh vegetables and 100-percent, daily grated, natural mozzarella cheese.

"This is a really exciting time for Chuck E. Cheese's – it's so great that our guests are enjoying our new pizza recipe, telling us how much they like it and sharing this memory with their families," said Brenda Holloway, Chuck E. Cheese's marketing manager. "While we've always provided an environment 'Where a Kid Can Be a Kid,' our new policies now help us deliver the type of consistent pizza product that's expected from the leader in family entertainment."

While the original recipe was loved by many families and even took a spot in the nation's top seven pizza brands in a study by Brand Keys, Chuck E. Cheese's saw room for improvement and formulated the new recipe to accommodate the changing tastes of parents and children alike.

Fans are encouraged to use the new recipe's debut as an opportunity to spend some quality time with family and take advantage of Chuck E. Cheese's coupons.

In addition, Chuck E. Cheese's invites fans to "Say Cheese!" and send their "grate" photos, stories and videos about the new pizza to Some participants may find their picture or video featured on the official Chuck E. Cheese's Facebook page.

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