Domino's U.K. is trying to entice customers to order online with free ice cream. When they spend more than £20 ($28 U.S.) online on Fridays they will receive free Ben & Jerry's ice cream.

Customers can choose from Caramel Chew Chew, Chocolate Fudge Brownie, Cookie Dough or Phish Food.

"We're delighted to create another reason for pizza lovers to celebrate the end of the week with free ice cream Friday," said Simon Wallis, sales and marketing director at Domino's U.K.

The offer ends Aug. 12.

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