New Zealand TV viewers got a behind-the-scenes look last night at Domino's Pizza Australia during "Undercover Boss Australia." The reality TV show featured the pizza chain's CEO Don Meij as he went  "undercover" as a new employee to learn how his business model could improve.

"It's been more than 10 years since I've worked in-store, and like any business, a lot can change in that time. This experience gave me the opportunity to go into our stores as someone else, do the everyday jobs and discover for myself what we are doing great and what we need to fix," said Meij, who started his Domino's career 20 years ago as a pizza delivery driver. "At the same time I wanted to meet the people in our stores who go the extra mile to make a difference and make Domino's what it is today."

Meij said his experience was fantastic for not only him, but for Domino's Pizza as a business.

"The opportunity gave me the chance to really see how our business is going operationally" he said. "It's easy to make decisions around a boardroom table but until you've seen how these decisions are implemented within a store, it's hard to actually know if what we are doing is working."

Meij said the hardest part of the whole experience was making sure his real identity wasn't discovered.

"As part of my disguise I had to grow a beard, and I've never done that before," he said. "Secondly, I had to act as though I knew nothing about Domino's, which was even more difficult. There were times during filming when I really had to stop myself from talking about what I knew. I saw so many great ideas and things which could be done better, but I couldn't say anything otherwise I risked being uncovered," Meij says.

The episode first aired last October in Australia.

Related Content

User Comments – Give us your opinion!
Products & Services

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Customized Menu Board Content

http://global.networldalliance.com/new/images/products/6689.png

6689/Customized-Menu-Board-Content

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Solutions

http://global.networldalliance.com/new/images/products/4551.png

4551/Solutions

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Mexican-Style Meats

http://global.networldalliance.com/new/images/products/6795.png

6795/Mexican-Style-Meats

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.