Stevi B's chooses Pepsi over Coke

Stevi B's, a pizza buffet franchise, today announced it has signed an agreement with PepsiCo for exclusive beverage pouring rights in all of its 44 locations. A Coca-Cola customer since 1996, the Atlanta-based company made the decision to switch to PepsiCo beverages after a 15-year relationship. Specific terms of the deal were not disclosed.

Private equity firm Argonne Capital, which is a significant owner of IHOP franchisees, also owns Stevi B's.

"We're tremendously excited about our new partnership with PepsiCo, and believe that this relationship will play a significant role in growing the Stevi B's brand at a pace that's outperforming industry norms," said Matt Loney, president of Stevi B's. "Pepsi has a focused approach to relationship marketing, and we're confident Pepsi will provide the partnership, integrated marketing support and customer service we need to take Stevi B's to the next level."

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