Trying to best Domino's Pizza and Pizza Hut, Eagle Boys Pizza has re-appointed incumbents Publicis Mojo and ZenithOptimedia to its $4 million creative and media accounts, according to Ad News.
Publicis Mojo beat out AJF Partnership and US Sydney in a pitch, while ZenithOptimedia took the lead from Razor and Match Media.
From the story:
The move comes as Eagle Boys launches a marketing push which specifically attacks Domino's and Pizza Hut, with the strapline "Our large pizzas are bigger than theirs."
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