Will cauliflower be the new pepperoni?

Cauliflower is the latest addition to the menu at Anthony's Coal Fire Pizza based in Florida. Although it may seem like an unlikely pizza topping, Owner Anthony Bruno said positive customer reaction was the reason it's now available in all 25 locations.

"A lot of people hate cauliflower, so a customer's first reaction is surprise because the pizza is delicious," Bruno said. "We started it as an off-menu item in a few select stores, and the reaction was so positive that we've rolled it out in all our locations."

Bruno created the Roasted Cauliflower Pizza using the expertise handed down to him by his grandmother. For many years, her traditional Italian recipe for pasta with cauliflower had been one of the most popular dishes at Bruno's previous restaurant, Anthony's Runway 84, in Ft. Lauderdale.

"It seemed like a unique, but perfect fit for Anthony's Coal Fired Pizza," Bruno said.

What's it taste like?

The pizza chefs roast and coal-fire the cauliflower in olive oil, making it softer than raw cauliflower. They top the sauce-less pizza with only breadcrumbs and mozzarella cheese.

"The combination of cauliflower on pizza just works," Bruno said.

Outside the Pizza Box is a recurring story featuring something innovative a pizza operator is doing to grow business. If you think you are doing something "Outside the Pizza Box," contact Editor Cherryh Butler at cbutler@networldalliance.com.

Related Content

User Comments – Give us your opinion!
Products & Services

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

PeopleMatter HIREā„¢

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.