Orlando, Fla.-based Flippers Pizzeria is preparing for the launch of its new iPhone application and mobile website this month.

The new app will allow customers to place food orders on their iPhones, iTouches and iPads. The technology will locate the user's closest Flippers Pizzeria location (there are currently 11 units in Central Florida) using GPS.

Ben Richardson, VP of Operations at Flippers Pizzeria, said the free application will feature many useful services, including scheduling pick-ups and delivery orders, repeating last orders, designating favorite items and locations, reviewing order summaries, inserting coupon codes, accessing special deals and more.

"This new restaurant technology allows us to connect with our customers through the digital tools that they use daily," Richardson said.

Additionally, Flippers Pizzeria's website will be optimized for mobile viewing. Therefore, if a user accesses the pizza restaurant's website from their mobile device, they will automatically be redirected to a site that is more appropriate for a mobile phone's screen.

"Our new mobile site allows anyone on a smartphone or tablet to view our website and navigate through our pages with the greatest of ease," Richardson said. "Our web analytics show thousands of our visitors accessing our site via their mobile phones, so this new mobile site is essential for us."

The app will be available at no cost in Apple's App Store in late August/early September.

For more information on mobile initiatives, click here.

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