Canadian-based Pizza 73 has recently launched an iPhone application to make ordering pizza faster and more convenient.
The app is free for iPhone, iPod touch and iPad models and gives users access to the menu and specials, allowing them to customize their orders. They can also map out the nearest Pizza 73 location and save profile info, including order history.
Pizza 73 launched online ordering more than 10 years ago and has a strong online customer base.
"We are committed to mobile as a part of our overall strategy to provide a fast and convenient ordering experience for our customers," said Pat Finelli, chief marketing officer of Pizza 73. "Being a trend-setter is key to winning over new customers and providing another service to our existing customers."
Read more about mobile applications.