Domino's Pizza Australia and New Zealand, the largest pizza chain in those two markets, has assigned its media strategy to Maxus, effective Nov. 1.

Maxus will head up Domino's TV, print and outdoor media buying, according to B and T.

According to Allan Collins, Domino's chief marketing officer, Maxus was appealing because of its better cost efficiency promise.

The incumbent media partner, Mitchell & Partners, was also under review.

From the story:

"After a long relationship with Mitchells, we have made the decision to move to Maxus due to them presenting a very compelling proposition for Domino's franchisees to achieve greater cost efficiencies in their media buying," Collins said.

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