Domino's Pizza announced that after just three months since its launch, its app for iPhone and iPod touch has achieved $1 million in sales over a single week.
The Domino's App achieved $1 million in total sales 28 days after launch. With the app initially available on June 8 and announced to the public one week later, Domino's met both milestones ahead of expectations.
"The most exciting thing about reaching these accomplishments so quickly is that the Domino's App is still in its infancy," said Russell Weiner, Domino's Pizza chief marketing officer. "This is happening much faster than we expected, and it's a credit to the ordering experience and convenience our app offers."
The app, offering customers the ability to order from almost all of Domino's nearly 5,000 U.S. locations with no login required, is currently at a 4-star user rating on the iTunes Store and has remained within the Top-20 ranking in the Free Lifestyle Apps section since its launch.
"With the rapid growth of this fairly recent technology, as well as our focus on continuing to integrate all of the unique and convenient elements of the Domino's ordering experience, it's fair to say that there is much more to come for fans of our app," said Chris McGlothlin, Domino's Pizza chief information officer. "This is only the beginning."
The Domino's App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.
Read more about mobile and online initiatives.