CEC Entertainment Inc., parent company of Chuck E. Cheese's, has appointed Scott A. McDaniel as executive vice president, chief marketing officer.

In this role, McDaniel will lead all aspects of marketing, public relations, guest relations and showroom entertainment for CEC Entertainment. He will join the company on Oct. 24 and report directly to CEC Entertainment's president and CEO, Michael H. Magusiak.

McDaniel will be based at CEC Entertainment's headquarters in Irving, Texas.

He joins CEC Entertainment from PepsiCo, Inc. where he most recently served as a vice president and was responsible for Frito Lay North America's largest customer, Walmart.

McDaniel has progressed through PepsiCo's organization since 1996, holding various sales and marketing leadership roles with some of PepsiCo's largest food and beverage customers, including YUM! Brands and 7-Eleven. He also served as a regional vice president and was responsible for Frito Lay North America's largest field sales unit during his tenure with PepsiCo.

"We are extremely pleased to welcome Scott to the Chuck E. Cheese's executive leadership team," Magusiak said. "Scott brings to CEC Entertainment invaluable insight, industry expertise, dynamic leadership skills and a proven track record in brand management and strategic marketing initiatives. Scott will be a key member of our executive leadership team as we continue to develop and grow the Chuck E. Cheese's brand both domestically and internationally."

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