New Straw Hat Pizza marketing campaign features Garfield

Straw Hat Pizza has licensed the famous Garfield cartoon character from creator Jim Davis and Paws Inc. as part of its new marketing campaign.

Garfield will debut in Straw Hat Pizza restaurants and marketing materials in the months ahead.

"Garfield loves Straw Hat Pizza and he is loved by all generations from adults to kids, so he's a perfect fit for our fun, family-friendly restaurant brand," said Jonathan Fornaci, president, Straw Hat Pizza.

Garfield will be incorporated into the 53-year-old restaurant chain's game rooms décor, the Straw Hat Pizza annual kid's Valentine's Day promotion, kid's meals products and more.

"Garfield also matches our Straw Hat Pizza fundraising and community relations mission with their focus on kids," Fornaci said.

Recently, Straw Hat Pizza updated its décor package with a focus on expanding outside of California.

"We incorporated their original California style with messages and images into new wall murals to enhance the décor in new locations outside California," said Linda Duke, from Duke Marketing, the brand's agency of record. "We were looking for ideas to update the game rooms and thought (Garfield) would be perfect. We will use Garfield to invigorate the game room décor and kids materials for the brand."

Read more about marketing campaigns.

Related Content

User Comments – Give us your opinion!
Products & Services

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

PeopleMatter SCHEDULE™

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

Chicken

http://global.networldalliance.com/new/images/products/6793.png

6793/Chicken

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.