A new book is now available to help multi-unit restaurant chains understand what it takes to develop a successful catering platform. Erle Dardick, the founder and CEO of MonkeyMedia Software, wrote "Get Catering and Grow Sales! A Strategic Perspective for The Multi-Unit Restaurant Executive." that covers the strategic elements involved in developing a successful catering channel. All net proceeds will go to Share Our Strength.
"While writing the book, I decided to make this a community non-profit project," Dardick said. "My reason for this is clear. The food industry has been very good to me over the years, and I continue to sell strategy, education and software services to our community. Through this process, I have come to realize that the transfer of knowledge is the most difficult piece of the puzzle for our industry as it relates to catering in a multi-unit restaurant environment."
Dardick hopes to raise $100,000, which means he needs to sell 20,000 books.
"So far, the feedback has been superb. Operators are ordering copies for their executive teams as well as their store managers," he said. " The book is raising awareness on the No Kid Hungry Campaign, at the same time, helping our industry to become aligned as it relates to catering in a multi-unit restaurant environment."
Click here to order the book.