California Pizza Kitchen has introduced a new electronic gift card option just in time for the holiday season.

The eGift Cards are now available for purchase on CPK's website or Facebook page. CPK eGift Cards can be assigned any dollar amount and are delivered immediately to the recipient's email address or mobile phone. To redeem, customers need to show a printed email or their phone with the gift card number to their server.

California Pizza Kitchen eGift Cards can be customized with personal photos, text or voice messages and various celebratory themes.

In addition, California Pizza Kitchen is again offering its popular Holiday Rewards Card program. Guests who purchase $100 or more in CPK Gift Cards, plastic or electronic, through Dec. 24, will receive a $20 Rewards Card to use as a gift or toward their next visit.

All Rewards Cards must be registered online and will be activated for use between Jan. 3 and March 6, 2012.

Those who "like" California Pizza Kitchen's Facebook page will be treated to additional gift card promotions throughout the busy holiday months.

Read more about online and social campaigns.

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