Domino's Pizza has kicked off its 8th annual Thanks and Giving campaign to raise money for the St. Jude Children's Research Hospital.

Domino's customers now have the opportunity to make a donation to benefit the hospital when ordering over the phone, in stores or online. Customers also have the option to text "PIZZA" to 50333 to donate $5 to the cause.

The campaign runs through Dec. 31.

This year, Domino's will match all customer contributions up to a total of $250,000.

"I am proud that Domino's has raised more than $9 million since we began participating in the Thanks and Giving campaign in 2005," said J. Patrick Doyle, Domino's Pizza president and CEO.

In addition to the $250,000 match donation, Domino's goal is to raise $3 million for St. Jude, a national pediatric research and treatment center devoted to children with cancer and other deadly diseases. St. Jude covers all of the costs for treatment, travel, food and lodging for each patient and a family member.

"Domino's is a committed partner to our holiday Thanks and Giving campaign, helping us increase awareness and raise funds for the lifesaving mission of St. Jude," said Marlo Thomas, national outreach director for St. Jude. "It is because of partners like Domino's and its customers that we can keep our promise that no child will ever be turned away if a family can't pay."

Read more about cause marketing.

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