It's been six months since Toronto-based Pizza Pizza launched its iPhone application, and the chain has already received 111,111 orders through the free mobile ordering feature.

The app was developed in partnership with Plastic Mobile. It's available to iPhone, iPod touch and iPad users.

"The launch has exceeded our expectations and it's clear that our customers love the added convenience we've delivered," said Pat Finelli, chief marketing officer for Pizza Pizza. "Embracing new technologies has been invaluable to us in our industry. We've had the opportunity to be first in a lot of things, and we're delighted to have added this mobile app to the list."

Additionally, since its launch, the feature has been ranked as the No. 1 Lifestyle app in the iTunes store and has won the Webby Award for Mobile Shopping from Handheld Devices, a Canadian Marketing Association Award, a W3 Award for Design and Navigation and two Davey Awards.

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