Domino's to offer deep online discount for anniversary

Domino's Pizza is throwing a global pizza party in celebration of its 51st birthday this week.

On Dec. 8, Domino's customers in 19 countries will receive an offer for 50 percent off any menu-priced pizza ordered online through a specialized Facebook tab.

Those interested in joining the inaugural Global Domino's Day should visit their country's Domino's Pizza Facebook page to see if it's participating. If so, fans who like the page can then follow the instructions to take advantage of the 50 percent off deal. The event is open to anyone with a Facebook account in participating countries.

The United States is one of the 19 participating countries.

According to the company, this is the first time a global offer has been made by a pizza company through Facebook.

"Domino's is proud of our global presence, and we greatly appreciate our customers around the world," said Dennis Maloney, Domino's Pizza vice president of multimedia marketing. "We're excited to be able to unite our five million Domino's Pizza Facebook fans, representing 19 different countries, with the same special offer."

Also as part of the promotion, while on the tab, Facebook users will be able to see how many fans have joined as the party circles the globe. The event will launch for Japanese customers at 7 a.m. PST on Dec. 7, with the party continuing until the U.S. places the last orders at 11:59 p.m. PST on Dec. 8. Domino's also is encouraging fans to join in on Twitter using #GlobalDominosDay.

"We couldn't think of a better way to celebrate Domino's anniversary week than to give a gift back to our customers around the world," Maloney said.

Domino's has stores in more than 70 international markets. Nearly half of its 9,500 stores are now outside of the U.S.

Read more about social media marketing and promotions.

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