Uno and non-profit organization Pizzas 4 Patriots (P4P) are raising money in order to ship 10,000 pizzas to U.S. service members serving in Afghanistan during Super Bowl Sunday, the largest pizza eating day of the year.

The "5 for $50" fundraiser includes a $5 coupon book with $50 in coupon savings. The fundraiser takes place throughout December.

"With the passing of time, some Americans have shifted their attention from the conflicts thousands of miles away, but our troops are still there and we never, ever want to forget them," said Frank Guidara, CEO, Uno Chicago Grill, who is also a veteran. "Uno can show its appreciation by sending them a taste from home, namely a deep-dish pizza."

Uno has supported Pizzas4Patriots in shipping over 50,000 pizzas to our troops at various times of the year since 2009. As in past years, the pizzas will be delivered by DHL.

Operation Pizza Bowl was conceived by Retired Air Force Master Sergeant Mark Evans and his teenage son Kent (of Elk Grove, Ill.).

Read more about cause marketing and promotions.

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