Canada's Pizza Pizza has announced a new partnership with True North Sports & Entertainment Limited. As part of the agreement, Pizza Pizza becomes a sponsor of the Winnipeg Jets and will have onsite concessions at the MTS Centre where the Jets are playing home games during the 2011/2012 NHL season.

Sponsorship of the team is part of Pizza Pizza's strategic plan to grow its presence throughout the Prairies region.

"Winnipeg is a thriving city with a growing business community and a diverse population," said Pat Finelli, chief marketing officer for Pizza Pizza. "This partnership is about doing good work together to benefit fans, and to have fun as a team. That is what we are all about. Plus it will surely have a positive impact on our business in the region."

In 2009, the company embarked on a Canada-wide expansion that has seen new store locations open in Saskatchewan, Manitoba, Nova Scotia and Quebec. Pizza Pizza is looking to have a total of 10 locations in Manitoba by the end of 2012. The company unveiled a new store concept earlier this year that requires less investment capital from franchisees.

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