Ontario-based Pizza Pizza has raised a record-setting $250,000 for this year's Children's Miracle Network fundraiser through its Slices for Smiles initiative.

Funds raised during the fifth edition of the campaign are directed to help support leading care, research and services provided at 14 affiliate children's hospitals across Canada.

More than 280,000 smile-shaped pizzas were sold during the semi-annual Slices for Smiles fundraisers. In addition to the sale of special pizzas, the company also raised money through in-store, online and mobile donations, and community events.

"This is the most money we've ever raised in a single year and we're set on breaking records in the future," said Pat Finelli, chief marketing officer for Pizza Pizza. "Children's Miracle Network and its member hospitals work so hard to save and improve the lives of our children. We're just excited to be able to support them."

Throughout the duration of the campaign, Pizza Pizza enlisted the help of professional athletes and patient ambassadors to help raise awareness for the cause in their local communities. Money raised will be redistributed locally to the area's Children's Miracle Network member hospital.

Founded in October 2007 to coincide with Pizza Pizza's 40th anniversary, the Slices for Smiles Foundation has raised more than $840,000 for children's charities across Canada.

Read more about cause marketing and promotions.

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