Barro's Pizza, an Arizona-based dine-in/delivery pizza chain, has selected Zion & Zion as its agency of record after a review.

The 31 Barro's Pizza locations, owned and operated by different Barro family members, made the strategic decision to interview Arizona-based agencies in order to lead the company's overall marketing, branding, advertising, PR, social media and Web development efforts.

"Our family has grown this business to 31 locations. And, while we have been successful, we knew that it was time to professionalize our PR, to ramp up our social media, to overhaul our website and to evolve our marketing strategy beyond 'couponing.' So, after interviewing several firms and asking for proposals, we selected Zion & Zion for their experience, integration and 'business-first' approach," said owner/operator Ken Barro.

The Barro's Pizza account team has already started working on an integrated strategy focusing on loyalty customer behaviors by leveraging PR, social media, Web development and broadcast media.

"Barro's Pizza is an institution and the de facto leader in the 'Pizza Wars' when it comes to dine-in/delivery. We have an excellent foundation to build on," said Aric Zion, Zion & Zion CEO.

The agency is headquartered in Tempe, Ariz.

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