Mashable is reporting LevelUp, the mobile payment app from Boston-based start-up SVNGR, is launching its first national brand partner with some free pizza on New Year's Eve. The partner, Villa Pizza, will give New Year's Eve revelers in Times Square $10 worth of food for paying with their LevelUp app at the Times Square Villa Pizza location.

LevelUp's mobile payment app generates a QR code for scanning at the register. The app is tied to a credit or debit card to handle the actual payment. The app is available for both iPhones and Android devices as well as a device-agnostic mobile website.

So far, LevelUp is only available at merchants in San Francisco, New York, Boston and Philadelphia, but Mashable's post reports there are more than 1,000 merchants currently accepting the app for payment.

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