The Purdue Boilermakers held on to beat the Western Michigan Broncos 37-32 in the Little Caesars Pizza Bowl Tuesday afternoon. To celebrate its namesake bowl game, Little Caesars is running a Free Crazy Bread promotion through Dec. 29.

Customers who purchase any Hot-N-Ready pizza will get an eight-piece order of Crazy Bread free with a valid coupon available at LittleCaesars.com.

"Little Caesars is excited to offer customers across the country a special offer for one of our most well known products, Crazy Bread," said Linda "LJ" Jaworski, senior vice president, Marketing & Corporate Communication, Little Caesar Enterprises Inc. "This special coupon offers a great value to our customers. They have the opportunity to get one of our high quality products for free with a purchase of any Hot-N-Ready pizza, with no waiting or need to call ahead."

The Little Caesars Pizza Bowl was held at Ford Field in Detroit, home to the NFL's Detroit Lions and Super Bowl XL. The game was known as the Motor City Bowl until 2009, when the pizza chain became the official sponsor.

"As a title sponsor of this college football bowl game, Little Caesars has continued to find ways to bring the game action to everyone with our special Little Caesars Pizza Bowl promotions," Jaworski said.

Read more about marketing and promotions.

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