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Chuck E. Cheese's names new agency of record

CEC Entertainment Inc., parent company of Chuck E. Cheese's, has named Dallas-based The Richards Group as its new agency of record.

According to the Dallas Business Journal, the pizza chain's objective with the new direction is to elevate its brand experience.

The Richards Group is tasked with creating new ad campaigns for Chuck E. Cheese's by the second half of the year, including for TV, print, radio, social media and in-store messaging.

GoAnimate has released a teaser for Chuck E. Cheese's new logo, expected in September, on YouTube.

Read more about marketing and branding

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