Mike Gibbons, former National Restaurant Association board chairman, has been named to the U.S. Travel and Tourism Board. The board's new members were announced this week by President Barack Obama in Walt Disney World in Orlando, Fla.

The travel and tourism industry presents a big opportunity for job and sales growth for restaurants.

According to NRA research, casual and family dining restaurants derive an average of 25 percent of annual sales from travelers and visitors. The trend is even more prevalent among operators of fine dining establishments, with an average of 40 percent of revenues coming from travelers and visitors. In the quick-service segment, an average of 15 percent of annual sales come from travelers and visitors.

The restaurant industry employs nearly 13 million individuals – close to 10 percent of the U.S. workforce. Each additional million dollars in restaurant sales generates 34 jobs for the economy, and every restaurant job supports almost a full job position elsewhere in the economy. In addition, every dollar spent by consumers in restaurants generates an additional $2.05 spent in our nation's economy.

"One of every three dollars in restaurant sales is related to tourism, so what occurs in the travel and tourism arena has a direct correlation to advancement of restaurant industry sales, as well as an impact on job creation," said Hudson Riehle, senior vice president of the NRA's Research & Knowledge Group.

Gibbons, of Ann Arbor, Mich., is president and CEO of Mainstreet Ventures, which since 1981 has operated fine dining establishments in six markets in Michigan, Ohio, West Virginia, Florida and, most recently, Maryland.

The NRA is a member of the "Discover America Partnership," a coalition of business and hospitality industry leaders united to help the U.S. become more competitive in the global travel marketplace.

Read more about staffing and training

Related Content

User Comments – Give us your opinion!
Products & Services

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

Mexican-Style Meats

http://global.networldalliance.com/new/images/products/6795.png

6795/Mexican-Style-Meats

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.