The iPhone mobile app, now available in Apple's App Store, gives diners the ability to scan nearby dining options, purchase a paperless savings certificate and redeem it for money off their bill.

Specifically, with the new app for iPhone, consumers can:

  • Find restaurant savings using the app's "Deals Near Me" geolocation feature, or search for restaurants by ZIP code or city.
  • View restaurant menus, descriptions, photos, hours of operation and other information.
  • Purchase and redeem gift certificates 100 percent digitally by showing the on-screen certificate to their server in the restaurant. No printing or paper certificates are needed.
  • Use the iPhone's built-in mapping technology for directions to their dining destination.

" experienced its most successful year in 2011, serving up record savings for millions of diners and nearly $400 million in revenue for the restaurant industry," said Christopher Krohn, president and chief marketing officer. "In 2012, we are deploying mobile technology to build on this success, making it more convenient for our customers to save money when dining out and generating greater revenue than ever before for restaurants across the country."

Read more about mobile initiatives

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