Heads it was for the opening coin toss of Super Bowl XLVI, which means that millions of Papa John's Rewards members will receive a free, large one-topping pizza and a 2-liter of Pepsi MAX.

Fans who were enrolled in Papa Rewards as of 6 p.m. ET Sunday will receive an email Feb. 6 with instructions on how to get their free items.

"No matter which team you are rooting for, everyone enrolled in Papa Rewards walks away a winner after Super Bowl XLVI," said John Schnatter, Papa John's founder, chairman and CEO. "It's our way of celebrating a terrific NFL season and rewarding our loyal Papa Rewards customers."

For Papa John's inaugural Super Bowl Coin Toss Experience, fans chose which side of the coin it would be on via a popular vote Jan. 22 through Feb. 1 online. "Heads" prevailed with 60 percent of the vote.

The promotion was supported via an integrated marketing campaign that included a national television commercial featuring NFL stars Peyton Manning and Jerome "The Bus" Bettis, along with Schnatter, as well as digital media advertising, social media, media relations, and interactive, video-rich Web pages.

Papa John's is in the second year of a multi-year sponsorship with the NFL.

Read more about marketing and promotions.

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User Comments – Give us your opinion!
  • Mary Quinn
    Yeah, it was a good idea, but bad follow-through. Here it is 16 Feb and I still don't have my free pizza! Have contacted Papa John's over a week ago and they said they are sending out the instructions for getting the pizzas but that it is taking longer than they thought it would. Yeah right, we'll see. I doubt I'll ever get my pizza!
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