Texas-based Pizza Patron announced that it is rebooting its franchising push in 2012 and targeting strategic new markets, while also adding more stores in existing ones.

The company's goal is to open 50 new stores within the next two years, reaching a pace of one store opening per week by the end of 2014.

Victor Vazquez, the company's franchising and business development manager, has been tasked with ramping up exposure and store development in 2012 in underpenetrated Hispanic markets in which the company already has a footprint.

"We are excited about our prospects for growth in 2012," he said. "Our marketing team has three groundbreaking Hispanic campaigns planned this year that we believe will energize the brand and spark new interest in the franchise opportunities we have available in prime Hispanic markets throughout the U.S."

Pizza Patron is a 100-unit chain, currently operating in California, Nevada, Arizona, Colorado, Texas, Georgia and Florida. Vazquez plans to continue focusing on markets where the brand has an established presence and on penetrating untapped major Hispanic markets such as Chicago.

There are prime territories available in key growth markets including Texas; California; Denver; Las Vegas; Miami; Arizona and Atlanta.

Pizza Patron seeks well-capitalized investors and veteran multi-unit operators with the desire to build-out key Hispanic DMA's, targeting the youngest and fastest growing segment of the U.S. population.

To help with the expansion, Pizza Patron has dine-in, carry-out and drive-thru locations available, as well as non-traditional units in airports and campuses. The company has also developed a QSP (quick-service pizza) model with an interactive drive-thru menu. Earlier this month, its double drive-thru model made its debut.

Read more about franchising and growth.

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