Canadian-based Topper's Pizza has introduced a new twist on its Topper's Tuesdays campaign.

At every Topper's Pizza location, on every Tuesday, customers can now purchase a large specialty pizza for $12. The deal is valid on pick-up orders only.

"Our specialty pizzas are built on the legacy of my great-grandfather who came over from Italy in 1904 with an authentic Italian dough recipe," said Keith Toppazzini, president, Topper's Pizza Franchise Company Inc. "What sets us apart in the marketplace is our strong focus on using only the freshest ingredients and taking the time to develop unique and flavourful recipes that are great family pleasers."

During Topper's Tuesdays, customers can choose from 20 original specialty pizzas, including: Mexican, BBQ Chicken, Bacon Double Cheeseburger, Chipotle Chicken Florentine, Chicken Parmesan and Buffalo Chicken. The deal is offered at a price point that makes it very affordable to try something new, said Toppazzini.

"If one family member wants the Turkey Pepperoni Sensation but another would prefer to try Meat Lovers, they can purchase both large pizzas for just $24 – a very affordable dinner that pleases everyone and there may even be a chance for leftovers," he said.

Read more about marketing and promotional campaigns.

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