The makers of Freschetta pizza have responded to increasing menu trends, adding sea salt and olive oil to the sauce of its Brick Oven lineup.
To celebrate the new ingredients, the company has kicked off a new Rally for Real Pizza Campaign to spur consumers to "Boycott Blah" and "Fight for Fresch Flavor."
"Through the Freschetta brand we continue to make ongoing strides to improve upon our pizzas by offering the most flavorful, highest-quality ingredients in the frozen pizza category," said Stacy Bergmann, Freschetta senior brand manager. "We have taken note of how consumers are continuing to seek out better, more flavorful ingredients like sea salt and olive oil, and are excited to have added these fresh-tasting ingredients into our pizza sauce."
Freschetta pizzas featuring sauce made with sea salt and olive oil are now available in the following Brick Oven varieties: 5 Italian Cheese, Pepperoni and Italian Style Cheese, Zesty Italian Style Supreme, Spinach & Mushroom and Three Meat Medley. The sea salt and olive oil sauce will be incorporated into the Naturally Rising line of Freschetta pizzas later this year.
Rally for Real Pizza campaign
Additionally, the Rally for Real Pizza campaign will take place throughout March via Facebook, Twitter and blogs.
Facebook Rally Mosaic: Through March 31, consumers who submit a photo showing them "boycotting blah and fighting for Fresch flavor" on Freschetta's Facebook page will earn a chance to win free pizza for a year.
Twitter #PizzaRally Profile Photo Challenge: Consumers who change their Twitter profile photo to their favorite Rally for Real Pizza badge, found at RallyforRealPizza.com, from March 16-20, will earn a chance to win free pizza.
#PizzaRally Twitter Event: Consumers can join @Freschetta for a two-hour Rally for Real Pizza #PizzaRally Twitter Event on March 20 from 7-9 p.m. EST. The two-hour event will feature #PizzaRally questions, Freschetta pizza facts and 26 giveaways.
Read more about pizza sauce.