Getlowfees.com

The makers of Freschetta pizza have responded to increasing menu trends, adding sea salt and olive oil to the sauce of its Brick Oven lineup.

To celebrate the new ingredients, the company has kicked off a new Rally for Real Pizza Campaign to spur consumers to "Boycott Blah" and "Fight for Fresch Flavor."

"Through the Freschetta brand we continue to make ongoing strides to improve upon our pizzas by offering the most flavorful, highest-quality ingredients in the frozen pizza category," said Stacy Bergmann, Freschetta senior brand manager. "We have taken note of how consumers are continuing to seek out better, more flavorful ingredients like sea salt and olive oil, and are excited to have added these fresh-tasting ingredients into our pizza sauce."

Freschetta pizzas featuring sauce made with sea salt and olive oil are now available in the following Brick Oven varieties: 5 Italian Cheese, Pepperoni and Italian Style Cheese, Zesty Italian Style Supreme, Spinach & Mushroom and Three Meat Medley. The sea salt and olive oil sauce will be incorporated into the Naturally Rising line of Freschetta pizzas later this year.

Rally for Real Pizza campaign

Additionally, the Rally for Real Pizza campaign will take place throughout March via Facebook, Twitter and blogs.

Facebook Rally Mosaic: Through March 31, consumers who submit a photo showing them "boycotting blah and fighting for Fresch flavor" on Freschetta's Facebook page will earn a chance to win free pizza for a year.

Twitter #PizzaRally Profile Photo Challenge: Consumers who change their Twitter profile photo to their favorite Rally for Real Pizza badge, found at RallyforRealPizza.com, from March 16-20, will earn a chance to win free pizza.

#PizzaRally Twitter Event: Consumers can join @Freschetta for a two-hour Rally for Real Pizza #PizzaRally Twitter Event on March 20 from 7-9 p.m. EST. The two-hour event will feature #PizzaRally questions, Freschetta pizza facts and 26 giveaways.

Read more about pizza sauce.

Related Content

User Comments – Give us your opinion!
Products & Services

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Meatballs

http://global.networldalliance.com/new/images/products/6789.png

6789/Meatballs

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.